OH LÀ LÀ CHÉRI is a fashion-forward lingerie Brand that celebrates intimacy & inspires confidence, independence, & imagination. OH LÀ LÀ CHÉRI was born in Miami, Florida and established & founded in 2007.
The Brand’s ethos has always inspired confidence in women, making them feel sexier, curvier, and more confident. We innovated from day one, led by modern lifestyle and fashion trends with a commitment to inclusivity. We are proud to be leaders in the body positivity movement, recognizing that lingerie sizing was underserved in the marketplace; early on, we introduced our Plus Size collection.
Design-first, we believe that product is the most important thing. So we design and manufacture lingerie with a unique signature look at a competitive price point. As a result, our distribution has grown to market-leading department stores, wholesale accounts, and e-commerce while simultaneously allowing the company to experience double-digit growth. Our company now has teams in Miami and China.
OH LÀ LÀ CHÉRI has a vision. We believe there is a niche to fulfill in the lingerie market, as customers want sexy, trend-driven lingerie at attainable prices. We design each collection in a palette of soft hues and pops of color, with impeccable detailing and finishes. Designed so the wearer looks and feels her sexiest, our in-house experts thoughtfully curate our every season with a combination of design creativity & proven data. Our must-have Collections never compromise on style or quality.
The mission of OH LÀ LÀ CHÉRI is to design & manufacture seductive and affordable lingerie to be worn from day to night, with beautiful fabrics, such as luxurious lace, stretch satin, and delicate embroideries to empower the wearer. We want women to wear their lingerie feeling confident and sexy. Our vision is to target the lingerie industry through two different channels, wholesale and e-commerce, both in the USA and Internationally.
The OH LÀ LÀ CHÉRI team is an experienced team of women designing lingerie for themselves and the females they know. Our team is a diverse mix of different nationalities, cultures, ages, shapes, and sizes. They appreciate that no woman’s bodies are the same and make design features to accommodate this from many years of fitting experience. Across our Design, Sales, E-commerce, Warehouse, and Production, finding excitement is what drives us. Exceptional design, a commitment to creativity, and a desire to inspire our customers are at the heart of what we do.
To help ensure our goals, we have evolved a collaborative culture of flexibility, innovation, risk-taking, recognition, and high standards. Our relentless obsession with design and uncompromising attention to fit help women feel sexier, curvier, and more confident. We are passionate and playful, with unique designs to transform and empower the wearer beyond the bedroom.